SEO Information

Most people think of search engine optimization to advance their search engine rankings as being an accomplished task that, without placing a great deal of time and effort into it, it is simply beyond their ability.  Improving search engine rankings in competitive focus areas does necessitate a good deal of knowledge and proficiency and a search engine optimization specialist is needed, but the majority of websites are not in very competitive areas. Most websites are able to achieve top rankings by applying just the search engine optimization basics - which can be learned in less than a few hours.

It is advised to practice basic search engine optimization before paying an expert as, oftentimes; the basics are all that's needed.  This article addresses basic search engine optimization.

SEO copywriting method (a.k.a. search engine optimization copywriting) applies these basics to a site's existing pages. It doesn't go into more advanced search engine optimization techniques that require more knowledge and expertise.

Search engine optimization is the process of achieving top rankings in the search engines for a website's most relevant search terms. The most relevant search terms are the phrases that people are most likely to type into a search engine when looking for what the website has to offer. These are the search terms that it is essential to rank highly for, and these are the search terms that search engine optimization targets.

The first step is to choose the most suitable search terms for your site. Then allocate one or two of them to each suitable page within the site. One search term per page is preferable, but two per page is not so bad. Sometimes it is useful to split a largish page, that covers several closely related topics or several aspects of a topic, into two or more smaller pages so that a different search term can be targeted on each of them. Matching search terms to a page's content is essential.

Smaller pages are better than larger ones because it is easier to target a search term when there is less text on the page to dilute the focus.

• Spiders can't see links that are accomplished by JavaScript so, as far as search engines are concerned, they don't exist. Don't use them if you want spiders to follow your links.
• Google won't spider any URL that looks like it has a Session ID in it, so URLs with longish numbers in them must be avoided. These are usually dynamic URLs.
• Make sure that all pages link to at least one other page. Links to pages that don't link out are called "dangling links", and the reason to avoid them can be found here.
• It is good to structure the internal links so that targeted search terms are reinforced. E.g. organize the links so that a topic's sub-topic pages link to the topic page with the right link text (see below), and vice-versa.
• An obvious, but sometimes overlooked, aspect of search engine optimization is to make sure that search engine spiders can actually crawl Link structure within all the site's pages. If they can't find them, they sure as hell won't get Spidered and indexed, and no amount of search engine optimization on them will help

1. Select your main search terms.
2. Allocate each search term to a suitable existing page. Split some pages if necessary.
3. Organize the internal linkages and link text to suit the target search terms and their pages.
4. If possible, organize links from other sites to suit the target search terms and their pages.
5. Organize all the on-page elements to suit each page's target search term.
6. Sit back and watch your rankings improve!